Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (19) |
| Author | Publifoto |
| Period | from 21 June 1961 to 29 June 1961 |
| Place taken | Milan |
| General description of the subject | Views of the Pirelli stand at the Milan International Packaging Exhibition (IPACK) in 1961. Exhibition of packaging items from Azienda Monza, Azienda Articoli Tecnici, Azienda Seregno, Pirelli Plast and Pirelli Sapsa. Items on display include polyethylene baskets and bottles of various sizes. "Visqueen" tubular sheet packaging of a large speedboat. The stand was designed by architect Roberto Menghi with graphics collaboration by Ilio Negri and Giulio Confalonieri. |
| Technical data |
B/W Gelatin silver bromide/paper
17 Positives - 9 x 12 - B/W - gelatin silver bromide/paper 2 Positives - 18 x 24 - B/W - gelatin silver bromide/paper |
| Categories | Exhibitions and trade fairs > Milan International Packaging Exhibition |
| Products > Miscellaneous products > Polyethylene articles | |
| Products > Miscellaneous products > Latex materials > Gommapiuma |
| Image 1 di 1 | |
| Number | 26307 |
| Definition | print on paper |
| Full description of the subject | A view of the Pirelli Plast stand. Display of "Visqueen" polyethylene sheeting and tubes. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.